Gone are the days when social media platforms were used for catching up with friends and making new ones on the internet. Over time, as the reach and relevance of social media kept increasing exponentially, marketers realized that the platform can be used for reaching out to the target audience, engaging with them, and promoting their offerings on a larger scale.
Today, almost every business, no matter what scale it operates at and what industry it belongs to, needs to have a strong social media presence. It is safe to say that the world has shifted to social media and it is important for brands to engage their customers and prospects on suitable social media platforms to solidify their image and keep them relevant in the market.